10 Ways to Raise Your AOV

10 Proven Ways to Raise Your AOV (Average Order Value)

If lowering CAC is the fuel for profitable growth, raising your AOV (Average Order Value) is the engine. The higher your AOV, the more revenue you earn per transaction — without spending more to acquire new customers.

It’s one of the most underrated growth levers in eCommerce and marketing strategy. Whether you’re running paid ads or organic traffic, improving AOV instantly boosts your margins, ROAS, and scalability.

Here are ten proven ways to raise your AOV today.

1. Create Smart Bundles

Bundles are one of the simplest and most effective ways to increase order value. When customers see products that naturally go together — like shampoo and conditioner, or a sweatshirt and matching hat — they’re more likely to buy both.

You can position bundles as value stacks (“Save 15% when you buy the set”) or curated kits (“The Starter Bundle,” “The Essentials Kit,” etc.).

Bundles increase perceived value, simplify decision-making, and boost cart totals — all without feeling pushy.

2. Offer BOGO (Buy One, Get One) Deals

BOGO promotions are a psychological powerhouse. Customers love getting something “free,” and even if the discount is built into your margin, it increases total order size.

Try variations like:

• “Buy 2, Get 1 Free”
• “Buy One, Get One 50% Off”
• “Buy X, Get a Gift”

These promos create urgency and push customers to add more to their cart. You can run them seasonally, or tie them to specific collections to move inventory strategically.

3. Adjust Your Pricing Strategy

Raising AOV doesn’t always mean selling more products — sometimes it means pricing smarter.

Audit your product mix. Are you pricing anchor products (like bestsellers) too low? Could you introduce premium tiers or “deluxe” versions for your top sellers?

A good rule: have at least one high-ticket option for every product line. People often choose the mid-tier option when given three price points — a phenomenon known as the “anchoring effect.” Use that to your advantage.

4. Set a Free Shipping Threshold

Free shipping is one of the strongest motivators for higher order values — but only when used strategically.

Set your free shipping threshold slightly above your current AOV. For example, if your average order is $42, offer free shipping on orders over $50.

Shoppers will often add another item just to “unlock” free shipping, effectively increasing your AOV with minimal cost to you. Test different thresholds to find your sweet spot.

5. Run Sitewide Campaigns and Promotions

Site campaigns — like “Spend $75, Get a Free Gift” or “Extra 20% Off Orders Over $100” — incentivize customers to add more to their cart.

You can run these as pop-ups, announcement bars, or cart-level incentives. The key is to make the offer visible throughout the buying journey — from homepage to checkout.

Pair these promotions with clear visuals and countdown timers to create urgency and excitement.

6. Elevate Your Creative

Creative drives behavior. If your ads, product pages, and emails visually emphasize your bundles, add-ons, or tiered offers, you’ll see your AOV rise naturally.

Show lifestyle imagery that includes multiple products together. Highlight “complete the look” or “shop the set” language.

When your creative makes bigger baskets look natural — not like an upsell — you make spending more feel effortless.

7. Educate Customers on Value

Customers spend more when they understand the why behind your products. Education builds trust, and trust drives higher purchase intent.

Add short explainer videos, comparison charts, and product guides that show why buying more (or better) is smarter. For example, explain how buying a set ensures better results, or how your premium product lasts longer.

Education shifts the conversation from price to value, which is where higher AOV lives.

8. Highlight Reviews and Social Proof

When customers see others purchasing multiple products or praising bundles, they’re more confident doing the same.

Feature testimonials and UGC that mention “I bought the full set,” “I ended up getting both,” or “The bundle was worth it.”

Social proof reassures shoppers that buying more isn’t overdoing it — it’s the norm. That’s a subtle but powerful AOV multiplier.

9. Launch a Loyalty or Rewards Program

Loyalty programs are a long-term AOV driver. When customers know they earn points or rewards for spending more, they’re more likely to add that extra item.

Try tiered systems like:

• “Earn 1 point per $1 spent.”
• “Unlock VIP status at $100+ orders.”
• “Double points on bundles.”

This approach builds repeat behavior while making higher-value orders feel rewarding. Loyalty members often have 30–40% higher AOV than non-members.

10. Use Upsells and Cross-Sells (the Smart Way)

Upselling and cross-selling are classic tactics for a reason — they work.

An upsell suggests a higher-end or upgraded version of what the shopper’s already buying (“Upgrade to the Deluxe Set for just $10 more”).

A cross-sell recommends complementary products (“Add matching joggers to your sweatshirt for 20% off”).

Integrate these prompts in-cart or at checkout — not before — to minimize friction. You can use apps like ReConvert, CartHook, or Shopify’s built-in tools to automate them.

Final Thoughts

Raising your AOV is about more than short-term promos — it’s about building a buying experience that naturally encourages bigger baskets.

When your pricing, creative, offers, and post-purchase systems all align, customers will happily spend more — and feel better about it.

Every small lift in AOV compounds. A $10 increase across thousands of orders can transform your profit margins, ad efficiency, and overall growth trajectory.

Don’t wait for your next big traffic spike. Start with the customers you already have — and help them buy more, more often, and more confidently.