Awareness That Moves Product
Helping CPG challenger brands increase retail velocity through creative data-driven marketing.
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Driving Retail Velocity for CPG Brands
branding
We build brand foundations designed to support real retail performance, not just top-of-funnel awareness. This starts with clear, differentiated messaging that communicates why your product matters at the moment of purchase, then extends into a cohesive website experience that reinforces credibility, drives consideration, and connects directly to where your product is sold. From positioning and value props to landing pages and retail locators, every element is designed to reduce friction between interest and purchase. We emphasize geo-targeted, store-specific messaging that aligns with your distribution footprint, ensuring customers know exactly where to find you. All brand decisions are informed by performance data, allowing us to continuously refine messaging based on what actually drives demand and product movement in-market.
ads
We execute full-funnel paid media strategies built to drive demand where your products are available. This includes social ads, search, Connected TV, billboard placements, and retail media across delivery platforms like Instacart and DoorDash. Campaigns are structured around geo-targeted, store-level demand, ensuring media dollars are focused in the markets that directly impact retail velocity. We combine high-performing creative with data-driven media buying, continuously optimizing based on real purchase behavior, conversion signals, and market performance. From building awareness to capturing high-intent shoppers at the point of purchase, our approach ensures every channel works together to support consistent product movement across your retail footprint.
influencers
We build influencer programs designed to drive measurable demand, not just impressions. By partnering with creators who align with your target customer and retail presence, we develop authentic content that builds trust and influences real purchasing decisions. Campaigns are strategically aligned to key markets, incorporating geo-targeted messaging that directs audiences to specific stores or delivery platforms where your product is available. We integrate influencer content into broader paid media efforts, using performance data to identify top creators, refine messaging, and scale what works. The result is a repeatable system that turns creator content into a demand engine, supporting both immediate sales and long-term retail velocity.
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See what our services could look like for your business.
