Nationwide Retail Scaling
Driving nationwide retail growth and 5x Instacart MER through a hyper-local omnichannel strategy.
Overview
In 2019, Rebel Creamery faced a massive logistical challenge: how to scale from a startup to a nationwide household name while ensuring marketing spend directly impacted regional store velocity. The goal was to bridge the gap between digital awareness and physical retail purchases while maintaining trackable ROI. We built a localized targeting framework that personalized creative and messaging based on a user's proximity to specific retail partners. This omnichannel approach integrated Social, Hulu CTV, and Search to create a seamless path to purchase, ensuring that every dollar spent was driving foot traffic to the right zip codes.
Results
The strategy became a core growth engine, supporting nationwide retail expansion. Engagement was strong, with CTRs consistently exceeding 5% and outperforming industry benchmarks. By leveraging Instacart and DoorDash, we drove a 3x–5x ROAS by capturing high-intent shoppers at the point of purchase. During the Kroger rollout, targeted email and chat campaigns reinforced in-store demand, validating the impact of our hyper-local digital strategy at scale.
Scott Lee, Marketing at Rebel Creamery, said this about working with beckert: "The team at beckert excels at working collaboratively with us to craft media plans that fit our budget and marketing objectives. They're an agile group which is critical in today's consumer environment. They've been a great partner in helping us grow our business."
Conclusion
Scaling a refrigerated product nationwide requires a precise balance of top-of-funnel awareness and bottom-of-funnel conversion. By utilizing hyper-local messaging and emerging platforms like CTV and delivery-app advertising, we proved that digital spend can be directly correlated to retail shelf velocity. The success of the Walmart launch and the sustained performance on Instacart provided a blueprint for how Rebel could scale efficiently without wasting budget on non-serviceable regions. This partnership turned a complex national rollout into a series of highly successful, data-driven local wins.
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