Scaling AOV and ROAS
Scaling a boutique brand to 5x ROAS through creative flywheels and strategic bundling techniques.
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Overview
Peach Marketplace, a seasonal apparel brand, faced a common hurdle in 2022: post-privacy update performance decay. After initial success, their Meta Ads ROAS dipped below 2.0x as platform attribution and targeting weakened. To reverse this, we implemented a robust creative flywheel designed to generate and test high-volume assets rapidly. Beyond just advertising, we audited the entire customer journey, shifting from a single-purchase mindset to a multi-item strategy. This involved managing a full-funnel approach across Facebook, Google, and TikTok, alongside a high-engagement email marketing strategy focused on deep customer segmentation.
Results
The implementation of the creative flywheel and cross-channel strategy led to a dramatic recovery, with ROAS frequently exceeding 5.0x. A primary driver of profitability was a 40% increase in Average Order Value (AOV). This was achieved by restructuring pricing, launching BOGO offers, and pivoting messaging toward couples products to naturally encourage multi-item carts. Our email marketing efforts consistently outperformed industry benchmarks with open rates exceeding 50%. Additionally, we successfully spearheaded the launch of a new custom embroidery line, managing everything from creative direction and graphic design to the integrated ad and email strategy.
Jaren Larsen, Founder of Peach Marketplace, said this about working with beckert: "The team at beckert is amazing. They are very responsive, which was very important for us. They take the time to treat you like a client, not just a paycheck. I definitely recommend them to anyone looking for a marketing partner."
Conclusion
By combining technical ad optimizations with a foundational shift in offer strategy, we transformed Peach Marketplace from a struggling account into a high-performance brand. The 40% boost in AOV provided the necessary margin to scale aggressively on Meta and TikTok, while our segmented email flows ensured long-term customer retention. This partnership demonstrates that overcoming platform signal loss requires more than just better targeting; it requires a cohesive strategy that aligns creative, pricing, and multi-channel execution.
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