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Pricing and Offer Strategy
Increased AOV by 32% through pricing, bundling, UX improvements, and manual bid optimizations.
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Overview
Peach Marketplace — a boutique apparel brand known for its embroidered sweatshirts and seasonal collections — partnered with Beckert to improve profitability and scale beyond impulse-level purchases. The goal was clear: raise average order value (AOV) while maintaining conversion volume and efficiency across Meta Ads.
We started with a deep dive into Peach’s pricing structure, offer strategy, and site experience. Customer data showed a high conversion rate but low cart totals, indicating room to improve value perception and cross-sell potential. Using insights from prior campaign data and creative performance, we aligned the pricing tiers, introduced bundle offers, and refined site UX/UI to make add-ons and complementary items more discoverable.
On the ad side, campaigns were restructured from broad automated bidding to a hybrid model: manual bid caps were introduced for top-performing creative and product SKUs, while testing campaigns continued on lowest-cost bidding to identify new winners. This balance gave us more control over spend efficiency while pushing more budget into proven performers.
Results
Within the first 30 days of implementation, average order value increased by 32%, driven largely by strategic price anchoring and new product bundling. Site updates led to a smoother checkout experience and higher attach rates, particularly on best-selling embroidered categories.
From a media standpoint, the shift to manual bidding on ROAS objectives delivered more predictable scaling—reducing wasted impressions on low-intent audiences and allowing the highest-performing creative to capture more volume. Combined with improved product presentation and offer clarity, total revenue and return on ad spend both saw meaningful week-over-week lift, with no loss in overall conversion rate.
Conclusion
By aligning pricing strategy, offer structure, and ad efficiency, Peach Marketplace achieved sustainable growth without needing to increase top-of-funnel spend. The results reinforced the power of cohesive creative and data-driven optimization—proving that small adjustments in user experience, pricing psychology, and bid control can unlock major profitability gains.
Peach now has a repeatable framework for seasonal campaigns—balancing product demand, offer design, and ad bidding—to continue scaling profitably through each new collection launch.
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