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Date
Mar 2023
Services
Lower CAC
Category
Lower CAC
Results
5x Lead Growth
Overview
The Challenge
JG Wentworth needed more than one-off creative campaigns—they wanted a marketing system that could lower CAC that was built to scale. Rising acquisition costs and fragmented reporting made it hard to understand what was working, where spend was wasted, and how to confidently invest in growth.
The Strategy
Beckert Media designed a performance-driven marketing approach that connected creative with measurable results:
- Built channel-level forecasts to plan spend across Meta and programmatic campaigns.
- Continuously optimized ads and audiences to lower acquisition costs while keeping volume high.
- Created clear dashboards that showed not just clicks and impressions, but how campaigns were fueling customer growth.
- Partnered with internal teams to align creative direction, media buying, and overall growth goals.
Results
- Achieved 5× growth in lead volume while maintaining efficiency.
- Reallocated more than 20% of budget into top-performing campaigns.
- Increased leadership confidence by showing how marketing was driving real, measurable outcomes.
- Shifted perception of marketing from a cost line item to a reliable growth driver.
Conclusion
Key Takeaway
- By combining data-driven media buying with creative built to convert, Beckert Media helped JG Wentworth scale faster, spend smarter, and prove that marketing can be the engine of profitable growth.
Contact Us
Let us know more about you and your marketing needs.
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