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Data-driven creative + advertising
PPA achieved 4× growth by running creative, geo-targeted social campaigns driving awareness and attendance.
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Overview
The Challenge
The Professional Pickleball Association (PPA) needed to expand awareness and drive attendance for its growing slate of tournaments. Traditional marketing wasn’t delivering the reach or precision required, and the organization needed a way to engage fans and players directly in the local markets where events were being held.
The Strategy
Beckert designed and executed a data-driven social campaign that focused on creativity and hyper-local targeting:
- Deployed high-performing creative assets on Facebook and Instagram tailored to the pickleball community.
- Used geo-targeting to reach audiences specifically around cities and regions hosting upcoming tournaments.
- Applied variance analysis to identify top-performing creative and reallocate spend quickly for maximum impact.
- Built dashboards tracking ROI and CAC to ensure campaigns were tied directly to event profitability.
Results
The Results
- Delivered a 4X growth in ticket sales and event engagement year-over-year.
- Increased local market awareness and attendance through precision geo-targeting.
- Improved campaign efficiency by shifting spend to the most effective creative in real time.
- Helped PPA establish a scalable framework for future event marketing.
Conclusion
Key Takeaway
By pairing creative storytelling with localized targeting, beckert helped the Professional Pickleball Association quadruple growth while building stronger community engagement around each tournament stop.
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