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Improve purchase AOV 100%
By optimizing the product page, No BS Pillow doubled AOV, driving customers to buy 2 pillows instead of 1.
Overview
No BS Pillow had sales and clear brand voice, but their product page wasn’t maximizing revenue. Most customers were buying just one pillow, despite the brand offering multi-pillow discounts.
We saw an opportunity to nudge buyers toward larger orders with a small but strategic change. By redesigning the product page to feature clear bundle options (“Buy 2 & Save 10%”), we gave customers a simple, compelling reason to add more pillows to their cart.
Our team:
- Redesigned the product page to highlight bundle savings.
- Created clear call-to-action buttons for 1, 2, or 4-pillow options.
- Optimized layout and copy to emphasize savings without complicating the buying process.
Results
The results were immediate and dramatic:
- Average order value (AOV) increased by 100%+.
- Majority of customers began selecting at least the 2-pillow option instead of just one.
- Lift in conversion rate and revenue per session due to clearer choices.
- Increased customer satisfaction by delivering more value upfront.
Conclusion
This case proves that sometimes the smallest changes drive the biggest wins. By simplifying the path to savings, No BS Pillow turned single-pillow buyers into two-pillow buyers, effectively doubling their AOV and building stronger customer value with zero added ad spend.
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