.png)
Geo-Targeted Ads Power Walmart Launch
Rebel Creamery saw 25%+ YoY growth, using geo-targeted social ads to drive Walmart foot traffic and sales.
.png)
Overview
The Challenge
Rebel Creamery, a keto-friendly ice cream brand, was preparing for a major nationwide Walmart launch. The challenge wasn’t just getting products on shelves — it was making sure local shoppers knew they were there. Rebel needed a strategy to generate awareness and drive foot traffic without wasting budget on broad, unfocused campaigns.
The Strategy
Beckert built a localized growth strategy that combined precision targeting with disciplined financial oversight:
- Deployed geo-targeted social campaigns to promote Rebel Creamery in the local markets around Walmart store launches.
- Focused messaging on brand awareness + conversion triggers to move shoppers from curiosity to purchase.
- Conducted performance analysis to shift spend toward the highest-performing markets and ads.
- Created executive dashboards tying campaign performance directly to revenue outcomes and YoY growth metrics.
Results
The Results
- Achieved 25%+ year-over-year growth during the Walmart launch campaign.
- Drove significant awareness in key local markets, boosting both trial and repeat purchase rates.
- Increased leadership confidence with transparent reporting that linked campaign performance directly to P&L impact.
- Established a repeatable framework for scaling future retail partnerships.
Conclusion
Key Takeaway
By combining local market targeting with effective messaging, beckert helped Rebel Creamery turn a nationwide Walmart rollout into a profitable, sustainable growth story — proving that smart marketing can (and should) drive measurable outcomes.
Get a Free Consultation
Get expert insights tailored to your business without the agency sales pitch. We’ll review your current strategy, spot gaps, and map out next steps to start driving measurable results.
