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Geo-Targeted Ads Power Walmart Launch
Rebel Creamery saw 25%+ YoY growth, using geo-targeted social ads to drive Walmart foot traffic and sales.
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Overview
The Challenge
Rebel Creamery, a keto-friendly ice cream brand, was preparing for a major nationwide Walmart launch. The challenge wasn’t just getting products on shelves — it was making sure local shoppers knew they were there. Rebel needed a strategy to generate awareness and drive foot traffic without wasting budget on broad, unfocused campaigns.
The Strategy
Beckert built a localized growth strategy that combined precision targeting with disciplined financial oversight:
- Deployed geo-targeted social campaigns to promote Rebel Creamery in the local markets around Walmart store launches.
- Focused messaging on brand awareness + conversion triggers to move shoppers from curiosity to purchase.
- Conducted performance analysis to shift spend toward the highest-performing markets and ads.
- Created executive dashboards tying campaign performance directly to revenue outcomes and YoY growth metrics.
Results
The Results
- Achieved 25%+ year-over-year growth during the Walmart launch campaign.
- Drove significant awareness in key local markets, boosting both trial and repeat purchase rates.
- Increased leadership confidence with transparent reporting that linked campaign performance directly to P&L impact.
- Established a repeatable framework for scaling future retail partnerships.
Conclusion
Key Takeaway
By combining local market targeting with effective messaging, beckert helped Rebel Creamery turn a nationwide Walmart rollout into a profitable, sustainable growth story — proving that smart marketing can (and should) drive measurable outcomes.
Contact Us
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