Free Frazil Friday
Frazil partnered with beckert to create a library of playful, high-energy short-form video ads designed to boost brand awareness, increase in-store purchases, and expand their presence in convenience stores nationwide. The challenge: capturing the uniquely fun, nostalgic, “summer-in-a-cup” personality of Frazil while producing content that performs in fast-moving social feeds.
To meet that goal, we developed a creative strategy rooted in vibrant visuals, bold flavor cues, and irresistible product moments engineered to stop the scroll. Our team produced a wide range of concepts—including UGC-style taste tests, humor-driven skits, ASMR-style pours, and seasonal campaigns—each tailored for Meta, TikTok, and YouTube Shorts with platform-first storytelling in mind.
We handled scripting, on-set production, and editing to deliver dozens of high-performing variations optimized for rapid testing across audiences and geographies. Every video was crafted to elevate brand recall, spark cravings, and encourage viewers to “find a Frazil near you,” driving measurable increases in foot traffic and product engagement.
By blending creative energy with a data-backed testing framework, our short-form content helped Frazil amplify its brand personality, grow its customer base, and maintain its position as a fan-favorite frozen drink across the country.
Measured Impact
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