Free Frazil Friday
Problem
Before working with beckert, Frazil needed a way to increase brand awareness and convert that awareness into in-store purchases across convenience store locations nationwide. Their main challenges included:
- social content that wasn’t fully capturing Frazil’s fun, nostalgic, “summer-in-a-cup” identity
- difficulty standing out in fast-moving short-form feeds
- the need to translate brand love into measurable store traffic and sales
They needed high-volume social video creative that could both strengthen brand personality and directly encourage in-store purchases.
Solution
Beckert created a library of playful, high-energy short-form videos designed to showcase Frazil’s flavors and personality. We:
- built concepts around nostalgia, summer vibes, and bold flavor visuals
- highlighted the experience of Frazil (pouring, freezing, mixing, first sip moments)
- intentionally leaned into fun, humor, and “craving creation”
Content we produced included:
- UGC-style taste tests
- humor-driven skits
- ASMR-style slow-motion pours
- seasonal campaign concepts
- multiple hook and angle variations for testing
We handled creative strategy, scripting, production, and editing, delivering dozens of variations for ongoing iteration.
Distribution
The videos were used primarily in paid social advertising and also supported brand organic presence. Distribution included:
- Meta ads
- TikTok ads
- YouTube Shorts
Creative was built platform-first, optimized for short-form placements, and structured for rapid split testing across audiences and regions.
Results
After rollout, Frazil achieved:
- brand lift of ~20%
- measurable increases in in-store purchases and product engagement
- stronger craving-based response and brand recall
- ability to scale with a repeatable library of high-performing short-form assets
The content helped Frazil expand its convenience-store footprint and reinforce its position as a fan-favorite frozen drink nationwide.
