JG Wentworth
JG Wentworth partnered with Beckert to modernize its direct-response advertising with a high-performing library of short-form videos engineered to drive qualified leads across Meta, TikTok, and YouTube. The challenge: evolve one of the most recognizable brands in financial services into a format built for today’s fast-moving social platforms—without losing the trust, clarity, and iconic personality audiences already knew.
To accomplish this, we developed a strategic creative framework built around high-impact hooks, human-centered messaging, and simplified explanations of JGW’s flagship services. Our concepts ranged from UGC-style testimonials and spokesperson videos to humorous, trend-aligned content that reimagined the “877-CASH-NOW” energy for a new generation of viewers.
We managed scripting, casting, production, and editing for multiple asset variations, optimizing each for platform algorithms, audience segments, and rapid A/B testing. Every video was crafted with a direct-response backbone—clear value, strong CTAs, and persuasive storytelling—to reduce acquisition costs and increase lead quality.
By pairing performance strategy with memorable creative, the campaign helped JG Wentworth strengthen brand recall, increase inbound inquiries, and drive more conversions through scalable, monthly short-form content.
Measured Impact
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