Rebel Creamery
Rebel partnered with Beckert to develop a high-impact library of short-form videos that could fuel both organic growth and paid performance as the brand prepared for a nationwide expansion into Walmart stores. With increasing competition in the better-for-you dessert category, Rebel needed content that not only showcased their product but also educated customers, sparked cravings, and built momentum ahead of the rollout.
To meet that challenge, we crafted a creative strategy centered on bold visuals, crave-worthy moments, and clear product storytelling that highlighted Rebel’s low-sugar, high-flavor positioning. Our team produced a wide mix of UGC-style taste tests, recipe integrations, lifestyle content, and direct-response ads designed to build trust with health-focused shoppers while creating social buzz at scale.
We handled scripting, production, and editing to deliver dozens of variations optimized for Meta, TikTok, and more—each tailored for rapid testing across regions and audience segments. These assets were used to warm new markets, support in-store velocity, and reinforce Walmart’s nationwide launch through consistent, platform-native storytelling.
By pairing trend-driven creative with a performance-first approach, the content helped Rebel accelerate awareness, deepen engagement, and drive purchase intent during one of the brand’s most important retail expansions.
Measured Impact
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