Rebel Creamery

Problem

Before partnering with beckert, Rebel was preparing for a nationwide Walmart launch and needed content that could both create demand and convert shoppers. Their challenges included:

• increasing competition in the better-for-you dessert category
• the need to educate shoppers on low-sugar positioning without feeling “diet” or restrictive
• limited short-form creative built for rapid social consumption
• the need to warm new markets ahead of retail rollout and support in-store velocity

They needed a scalable creative system that could spark cravings, clarify the product story, and drive purchase intent during a pivotal expansion phase.

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Solution

beckert built a high-impact library of short-form videos designed specifically for health-conscious dessert shoppers. We:

• focused creative on bold flavor visuals and craveable food moments
• clearly explained Rebel’s low sugar, high flavor differentiation
• paired education with appetite appeal and lifestyle relevance

Content produced included:

• UGC-style taste tests
• recipe integrations and “how to enjoy” content
• lifestyle and snack-swap content
• direct-response ads with clear calls to action
• multiple hooks and angles for systematic testing

We handled strategy, scripting, production, and editing, delivering dozens of variations built for ongoing iteration.

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Distribution (Organic vs ads)

Content was used across both organic and paid channels, including:

• Meta ads
• TikTok ads
• organic social channels

Creative was optimized for platform-native formats and structured for rapid testing across regions and audience segments, especially in markets tied to Walmart rollout.

Results

After launch, Rebel saw:

• increased brand awareness and engagement 150% ahead of Walmart expansion
• stronger purchase intent and social buzz in launch markets
• improved performance of paid campaigns using the new creative library
• content that supported in-store velocity during national rollout

The campaign helped Rebel enter Walmart with momentum, communicate its better-for-you value proposition clearly, and compete more effectively in the frozen dessert aisle.