TRA

Problem

Before partnering with beckert, Tax Relief Advocates struggled to consistently generate qualified tax-relief leads in a crowded and highly regulated market. Their ads frequently ran into one of three issues:

• creative blended in with other tax-relief offers and failed to stand out
• messaging risked compliance issues or lacked the trust required for sensitive financial services
• lead quality was inconsistent, driving higher CPLs and CPAs

They needed high-volume creative that was compliant, accurate, and conversion-focused, while still breaking through ad fatigue and skepticism.

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Solution

beckert developed a short-form performance video system focused specifically on tax-relief prospects under financial stress. We:

• built scripts around real taxpayer scenarios and outcomes
• emphasized clarity, transparency, and FTC-safe messaging
• used human-centered storytelling rather than scare tactics

Content types produced included:

• UGC-style videos
• spokesperson & expert explainer videos
• testimonial-inspired concepts
• multiple hook and angle variations for testing

beckert handled strategy, scripting, production, and editing, delivering a scalable creative library optimized for iteration.

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Distribution (Organic vs ads)

The content was built primarily for paid acquisition and was deployed across:

• Meta Ads
• TikTok Ads

Creative was structured for rapid testing frameworks, multiple placements, and audience segments. Any organic usage was secondary to paid performance.

Results

After launch, TRA saw:

• 200% improvement in click-through and engagement rate
• CPL and CPA outperformed benchmark creative by 25%+
• improved inbound call quality and intent
• ability to scale spend more efficiently due to stronger conversion performance

Most importantly, results were achieved while maintaining strict compliance and trust-first messaging — eliminating the historic trade-off between compliance and performance.