TRA
Tax Relief Advocates partnered with beckert to scale high-quality, compliant, and conversion-focused short-form video ads that could consistently generate qualified leads across Meta and TikTok. Their challenge: breaking through a crowded tax-relief market while maintaining strict accuracy, trust, and FTC-safe messaging.
To solve this, we developed a performance-first creative strategy built around human-centered storytelling, clear value propositions, and direct-response hooks tailored to taxpayers facing real financial stress. Each concept was crafted to feel relatable, authoritative, and easy to understand—removing complexity while reinforcing trust.
Our team handled scripting, production, and editing for multiple video variations optimized for audience segments, platform placements, and rapid testing. We delivered a library of UGC-style, spokesperson-driven, and testimonial-inspired videos engineered to improve click-through rates, lower cost per lead, and strengthen the overall quality of inbound calls.
By blending creativity with compliance and data-backed iteration, the campaign helped TRA attract more engaged prospects and convert them at a significantly higher efficiency—all through scalable monthly video production.
Measured Impact
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