JG Debt Relief Scaling to $25M
Launching a new debt relief vertical and scaling to $25M with a CPL 20% below industry benchmarks.
Overview
JG Wentworth, a household name in structured settlements, faced the challenge of diversifying into the highly competitive debt relief sector. Despite their massive brand equity, they needed a specialized digital creative strategy to successfully launch and scale this new service. The primary hurdles were high industry competition and stringent ad approval regulations. We implemented our social creative framework, focusing on high-volume short-form video and static image testing to find winning hooks. By taking over TikTok ad buying and managing the creative iterations weekly, we aimed to build a performance engine that turned brand recognition into direct response leads.
Results
Conclusion
Successfully launching a new service for an established brand requires a balance of existing authority and fresh, platform-specific creative. By focusing on a high-cadence testing framework and maintaining tight compliance standards, we proved that even a legacy brand can dominate a new category like TikTok. The 20% improvement in CPL provided the efficiency needed to scale the division to eight figures quickly. This partnership highlights that in sensitive financial markets, the combination of proactive platform relations and a relentless creative flywheel is the key to breaking through industry noise and achieving massive scale.
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