Debt Relief Launch & Scale
Launching into the debt relief vertical with 3x ROAS and CPL 20% below industry benchmarks.
Overview
JG Wentworth, a household name in structured settlements, entered the highly competitive debt relief category and needed a performance-driven approach to break through. While the brand carried strong authority, success in this vertical required platform-native creative and a compliant, conversion-focused paid media strategy.
We supported the launch by implementing a high-volume creative testing framework across paid social, with a focus on short-form video and static variations. By managing TikTok ad buying and iterating on creative weekly, we built a system designed to translate brand equity into scalable, direct response performance while navigating strict financial advertising regulations.
Results
Conclusion
Entering a competitive, compliance-heavy vertical requires more than brand recognition. It demands a structured approach to creative, testing, and media execution.
By combining a high-cadence creative flywheel with disciplined paid media strategy, we enabled JG Wentworth to successfully penetrate and scale within the debt relief market. This case reinforces that even in sensitive financial categories, performance marketing can drive meaningful growth when creative and compliance are executed in lockstep.
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